Understanding HTML/CSS and site structure: A strong understanding of HTML and CSS is important for identifying technical issues that may affect search engine visibility. Understanding website architecture and URL structure: Understanding how web pages are organized and structured can help in creating a website that is optimized for both users and search engines. Knowledge of content management systems (CMS) and website platforms: Knowing how to work with different CMS platforms, such as WordPress or Shopify, can be beneficial in optimizing …
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